As much as we like the word grassroots, it can be hard to get people to notice a little patch of lawn in the wide field of making and sharing good things. We often ask folks (like you!) who like us to mention us on their blogs or to show us to their friends in grand show-and-tell fashion. It's one of the only ways for small things to grow - by creating buzz. A publisher at a previous conference told us that his magazine grew person by person. It was that small but also that great because you could see the connections.
It's really hard to know how to get folks involved in an increasingly busy and fragmented society. We're open to hearing about ways that you think might create buzzy feelings around Beyond. Have you been involved in other grasroots initiatives that have been great fun? Buzzy. We're thinking bees. But not killer bees. That would be bad.
