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Friday Roundup: Title Sequences

Mad_bass

I love title sequences. Sometimes more than the movies themselves.

Someone has re-imagined the Star Wars opening in the style of Saul Bass. And of course, if you check that one out you have to take a look at Bass' Anatomy of a Murder and It's a Mad Mad Mad Mad World, a family favorite that we used to stay up to watch every New Year's Eve. Yes, I lived in the age before VHS. And fire. And the wheel.

I only wish we could have see these in better quality. We heartily agree with David Lynch when it comes to watching these things on the small screen.

Much more at Forget the Film, Watch the Titles where I have watched Lemony Snicket's closing sequences over and over until I realized it is time to buy the film simply for the end.

And much much more on Saul Bass titles here.

Why we need alt-media of all kinds.

Chez Pazienza on being fired from CNN:

During my last couple of years as a television news producer, I watched the networks try to recover from a six year failure to bring truth to power (the political party in power being irrelevant incidentally; the job of the press is to maintain an adversarial relationship with the government at all times) and what's worse, to pretend that they had a backbone all along. I watched my bosses literally stand in the middle of the newsroom and ask, "What can we do to not lead with Iraq?" -- the reason being that Iraq, although an important story, wasn't always a surefire ratings draw. I was asked to complete self-evaluations which pressed me to describe the ways in which I'd "increased shareholder value." (For the record, if you're a rank-and-file member of a newsroom, you should never under any circumstances even hear the word "shareholders," let alone be reminded that you're beholden to them.) I watched the media in general do anything within reason to scare the hell out of the American public -- to convince people that they were about to be infected by the bird flu, poisoned by the food supply, or eaten by sharks. I marveled at our elevation of the death of Anna Nicole Smith to near-mythic status and our willingness to let the airwaves be taken hostage by every permutation of opportunistic degenerate from a crying judge to a Hollywood hanger-on with an emo haircut. I watched qualified, passionate people worked nearly to death while mindless talking heads were coddled. I listened to Lou Dobbs play the loud-mouthed fascist demagogue, Nancy Grace fake ratings-baiting indignation, and Glenn Beck essentially do nightly stand-up -- and that's not even taking into account the 24/7 Vaudeville act over at Fox News. I watched The Daily Show laugh not at our mistakes but at our intentional absurdity.

Motivation for the day.

"Make art. Make art."

- Glen Hansard, singer/songwriter

Freedom to Read Week: Feb 24 - March 1

Poster2008

FREEDOM TO READ WEEK 2008
February 24–March 1, 2008

Celebrate your choices, contemplate the challenges

This and That about Beyond Magazine

We're getting a bit of traffic from our "How to make a magazine" series. This specifically centers around how to make our magazine, how we're trying to find ways to make ads-free niche media in a market driven world. But since folks are coming here looking specifically for magazine information, I thought I'd mention a couple of resources over the next few days.

We're tightening up our next installment "The Myth of Store Sales" and then we'll be launching Library Joy. We're really excited about that. Get your Library Joy pictures, sketches, and stories ready to share on this very blog.

A few weeks ago, I heard the publisher of Utne speak at a conference in Victoria, BC. He reminded us that as niche publishers our mission was to "tell stories and build community" around the purposes of our magazines. That fits nicely with Beyond's "little magazine about a lot of things" and our no-ads mandate.

And then he went on to remind us that mission-based ventures spend 90% of their time on getting that mission to work. And we can agree with that. We blog, we gather content, we talk to subscribers, we make spreadsheets and do the books. We ask you to join our online newsletter so that we can tell  you how things are going and share the fun.

And all of this is still about making Beyonds, the paper object filled with good things from people around the world. We're reminded of Annie Dillard's quote about a lifeboat against the "wreck of time" and we want to have a good lifeboat even if we are a small one on what seems like an endless sea.

So thanks for coming and hearing about Beyond and all the good people who help make it - from the volunteer working on the blog, to the donor who quietly gives her money that in turn goes to a Beyond artist, and to those who spend time putting stamps on the envelopes while sharing a coffee-infused drink and chatter with us.

We'll keep sharing our stories and gathering that little Beyond community. Thanks for coming to the Beyond blog and being a part of that.

Freeing Madame Tutli-Putli!

Tutli

Here's a fun little thing from the National Film Board of Canada:

The animated short Madame Tutli-Putli is in the running for an Oscar®. It’s the NFB’s 70th nomination. Each of the 36,000 images of the film must be “unlocked” by a visitor, so that the entire film can be viewed on CBC's website.

Click here to free an image!

Paul Rand Tribute

"Art is an idea that has found its perfect form."
Paul Rand, American graphic designer

via Veer

Chris Ware: Drawings for New York Periodicals

New_yorker_2

 New Yorker Cover (online) Thanksgiving- Leftovers. 2006
Ink and colored pencil on paper
28" x 20"

More examples online here.

CHRIS WARE
Drawings for New York Periodicals
February 1 - March 15, 2008

"Adam Baumgold Gallery presents a recent series of original comic drawings by Chris Ware "Drawings for New York Periodicals," from February 1 through March 15, 2008. The 40 drawings in the exhibition include the complete 30 weekly drawings comprising one chapter of the in-progress book "Building Stories" which inaugurated the "Funny Pages" in The New York Times Sunday magazine in 2005. In addition, the exhibition will feature the four different Thanksgiving cover drawings that were published simultaneously by The New Yorker in 2006 as well as the fifth cover that was released only online by The New Yorker. Other drawings by Chris Ware done specifically for the New Yorker will also appear in the exhibition."

Valentines and thrilled hearts.

Beyond's designer, Janine Vangool of Uppercase Gallery, is featuring Penmanship for her Type Tuesday this week.

She has an example of a pre-loved Valentines. We thought we'd join in the fun. We have a vintage postcard book which someone purchased at a shop in Lunenburg, Nova Scotia and sent our way. It's filled with Christmas and Easter postcards but there is one Valentine tucked inside its pages.


Pcard1



Persepolis and change we can work for.

Doug Cummings of Film Journey, the blog, and Film Journey, the Beyond magazine feature writes about the strange decisions of large entertainment companies:

Persep

The estimable Animation World Magazine offers an excellent article on Persepolis' lack of exposure from Sony. The author doesn't make any points that a lot of us haven't been making for years, but it's great to see more articles like this in popular industry trades/sites. It's also well written, offering gems such as this:

 

"On the other hand, audiences are treated (on two screens at most multiplexes) to the lowest examples of swill dished out by Hollywood. While Persepolis struggles to be shown in the smallest of art film houses, National Treasure 2: Book of Secrets is smeared like celluloid scum across thousands of screens, insulting the intellect of millions. Oh, this film is good enough if one is willing to profess ignorance of American history and government, European history, Native American history, archeology, geology and geography. This is not to mention ignoring at least three major plot holes that could envelop Mount Rushmore, but why indeed go on? This misbegotten mishmash is presently sitting on a box office gross of $187,000,000, which should be enough to launch a third sequel (possibly subtitled Yankee Doodle Dimwits)."

And, yeah, I thought the whole point of the Oscars was repackaging films and boosting ad campaigns? Why doesn't Sony release Persepolis in the multiplexes with full-page ads that read "Oscar (TM) Nominated for Best Animated Feature of the Year"?

Yet I also appreciate the author's productive optimism:

 

"In the final reckoning, this column is not about Persepolis alone. My rant concerns countless instances of fine animated films, many of them good enough to contend for and win major awards, going unseen. It is impossible to ascertain who deserves the greater share of blame for this, but let's put that aspect aside for the moment and consider this instead: It really doesn't have to be that way. If we want change, we can work for it."

Working away...

Also check out Doug's review of Persepolis here.

How to Make a Magazine: Part 3 Real Costs

I'm trying to find the  blog source for this. I want to post it right away because it is (Lisa Simpson voice) "Apt!". It reminds me of the Story of Stuff, an online twenty-minute documentary that is worth a snippet of your time this weekend.

Here’s what Husni told me via email when I put the question to him:

The major problem with our industry is we always undercharged for our content. With few exceptions, we made reader feel that they did not have to pay the REAL price for our products. In the U.S. and since the 1950s we adapted the advertising driven model rather than the circulation driven model where people rather than advertisers pay for the magazine. Our audience has become accustomed to the fact that $20 will bring them 52 issues of Time or Newsweek, yet the same $20 will not pay to be connected to the Internet at home. The average American household pays $68 a month to connect to cable television (up from nothing) and you do not hear them complaining.

Simply stated, find a method in which you make your money from the readers and viewers and not from the advertisers. Roy Reiman did it with not one, but 12 different magazines starting from a basement in his house to an empire that was sold to Reader’s Digest for $760 million. Yes, read that again, $760 million. He NEVER sold an ad in any of his magazines.  (Charging for the content is our future….staying dependent on a third party to survive is going to be like that sugar coated poison pill that sooner or later will kill us.

Copyright 2006, Public Broadcasting Service

This is why we spend time defining what Beyond  is - how we see it as a portable art gallery and a way of removing barriers to art access, how we love being involved in the paper arts and how we want to make Beyond(s) into art objects. It's a hard thing to define in the light of disposable publishing and hiding real costs but we'd like to take it on.

Update: the source found at the bottom of this page at Mr. Magazine.

How to Make a Magazine: Part 2

Getting Beyond from Us to You.

Since magazines (1) promote national culture and (2) do so much mailing, national postal services such as Canada Post in Canada (not to be confused with Canada Post in Lithuania) usually cut publishing companies a deal, allowing issues to be mailed for as much as 80% less than the cost of regular letter mail.

But the times, they are a’ changin'. For example, it’s now five minutes later than when we first started this post. And here in the frozen land of rain and sleet and snow and hail, Canada Post, that love-child of the Canadian government, is axing its postage deal as of March 2009. 

This is OK for Beyond, since for a host of reasons, we were never eligible for the mailing deal that would have seen our mailing costs drop from $1.92 to $0.21 per magazine mailed in Canada anyway. (In order to qualify, for example, we would have had to feature advertising in at least 5% of our pages.)

And to qualify for a lesser mail subsidy, we would have had to pay $500 for a magic number that required us to sort addressed magazines in a particular and migraine-inducing way, fill out endless forms, and mail a minimum number of copies at any one time. Not to mention that as a largely volunteer-run organization, we would have had to hire a mailing house to deal with all of the above. (Insert the sound of dollars running away from home.) So in the end, the magic number was magic alright – black magic.

To unravel that ungodly mess and remove ourselves forever from the whims of ever-changing postal subsidy policies, we said, hey, when we buy a book, poster, chair, candle, bowl, car part, lingerie or goldfish online, we pay for shipping. Why can’t it be the same for magazines? And the world rang out, “It can!”

So it was thought of, so it was written, so it shall be done. Time for tea (in the chair by the poster with the book, next to a scantily-clad goldfish swimming in his bowl by candlelight, coddling a car part, and oh – that’s right – the latest issue of Beyond).

 

More Beyond.

We've started a brand new email update list that anyone can join. From time to time, we'll be sending out emails about Beyond goings-on. You'll find out about what we're reading, who we're talking and listening to, the highs and highers of magazine publishing, and what we're rolling around in our collective brain. Some super-secret inside tips might even be made available. We'll also be asking for your ideas and suggestions so we can make "the little magazine about a lot of things" even better. Sign up now and join the fun! And help keep independent media alive and thriving.

(In line with our privacy policy, we won't trade or sell your information. Because it's yours. So we don't do that.)

How to make a magazine: Part 1 of a 6,137 part series

Continuing our series, we rejoin our series, which is already in progress...

Here's a good question: why does Beyond cost $12 plus shipping when those other magazines only cost $4.95? Or $3.99? Or sometimes even $1.97?

Here's a good answer: Because.

Ok, that's not so good. Here's a better answer: It's the economics of publishing. No, wait, come back! Come back! It's actually a pretty interesting story. There may even be a dragon. Here we go...

There are lots of different ways to make a magazine. One way is to put content together, sell some ads, and then sell the magazine to a whole lot of people (a mass market). This kind of magazine typically sells for much less than it costs to produce it - less sometimes than a cup of coffee or a birthday card.

How do they do it? Well, they sell at a low price in order to collect reader eyeballs (in a jar! we know they keep them in a jar!) so they can get advertising revenues that allow them to make a profit. They'll sometimes even spend more to GET a subscriber (and his or her eyeballs) than the cost of the subscription itself - because the loss is offset by ad revenue. (The average cost for launching this kind of magazine is now in the tens of millions based on reaching around a million readers.)

Another way to make a magazine (that, not incidentally, costs less than many millions and reaches less than a million people) is to put the content together, forgo the ads, and sell the magazine for close to what it actually costs to produce to a smaller community of readers. This is how Beyond operates.

We're an ads-free, not-for-profit, reader-supported publication. The no-ads part allows us to treat Beyond as an art object - a beautiful piece of papercraft that exists without commercial interruption.

So why does it cost $12? Because of the choices we're making - choices about the paper we print on, the artists we work with, the way we design our pages. Most importantly, because we're ads-free, we don't use advertising revenues to offset our costs (see Questions From the Curious on why we decided to forgo ads in the first place).

In short, for a whole host of reasons - more of which we'll explain in the coming weeks - alternative, independent media in magazine form can cost more than most of us are used to. But we believe it's worth doing. So hop on your dragon (we had to get that into the story somehow) and visit the Beyond shop to see what we're going on about.


How to make a magazine: Intro to a 6,137 part series

Once upon a time, in a land just around the corner, Beyond was interviewed by blogger Jen Lemen. We thought we'd reprint the interview here for longevity and oh, to hear ourselves talk... But really, it's our introduction to the Introduction to the Preface of How to Make a Magazine: an opus of 6,137 parts. Coming Soon to somewhere near you. If you're near a computer that is.

JL: whenever i think about independent magazine publishers, i imagine thoughtful people with rumpled hair walking around tiny offices with lots of plants and earnest quotes taped up on the wall...you know, stacks of papers everywhere and couches doubling as beds for dedicated volunteers or maybe the publisher herself.  true/false? what's it like day in and day out, working as a magazine publisher? any highs/lows you wish to report?

Karen@Beyond:  It's both chaotic and quiet. I don't have a pile of earnest quotes but I have a whole wall full of blank pages that gradually fill up with text and highlighter scribbles and then black and white layouts as the design and visual element comes in. It's kind of like growing a little garden each time an issue is produced, except our dirt is blank paper. I try to do my hair every day too.

(Interrupted for morning run and a good long stare at the sky and snow-covered Canadian Rockies.)

I used to be a lot more intense about getting the magazine out and sacrificing my health to do that. But then I decided it would be a really bad idea to have a bunch of burnt out people trying to reflect on what it means to be a human being. So now, I just do what I can in a day, listen, and try to relax about the whole thing.

The highs? That's got to be the collaborative part. You know, the ability to gather people and get their writing and art known and see it all come together in a beautiful way. By the end of an issue, I've gathered (and declined) many, many times the material that you actually see in the magazine. So I'm a little foggy on the whole thing. But when it's finally printed and you see artists look at their work, their eyes all shiny and happy or you watch a reader open up a gorgeous visual spread and run their hands over it, you get this sort of "ahhhh!" feeling. And you can start again on the next one.

The lows? Those are pretty usual to independent art-making. I don't like to highlight them too much and yet you want people to know that things don't come together magically. The lows have to do with money and trying to buy groceries and gathering funding and subscriptions and doing the paperwork. There is an enormous amount of work to do and sometimes I feel like I'm one of those plate spinners. But all art-making has its ordinary and I'm learning to be as grateful for the chance to do that stuff too. I do want to print t-shirts on behalf of indie magazines that say "subscribe dammit!" but then I eat a piece of dark chocolate sent to me by beloved supporters and go on.

13_jane1

I liked Jane Siberry's response in our Beauty issue when we asked her if there was any sacrifice involved in being an independent musician. She said something like "Oh, there's no cost if it's in alignment with you." And then went on to list all the costs in doing something alternative. I thought that was pretty funny.

(Go upstairs, make Earl Grey tea, grab square of dark chocolate...return.)

JL: In Issue 14, you have a conversation with Bruce Cockburn that i can't wait to read.  how did the interview come about? did you get to meet him?


14cockburnsm_2

Karen@Beyond: Ahh, interviews. Such strange and wonderful things. "Hello, I've done all this research on you and know where you are born and what you like to eat for breakfast and now I'd like to ask you some questions that will go out to a bunch of strangers and I want you to be sort-of transparent and forthcoming with me but I know you only have a certain amount of time." That being said, I love doing interviews. They are a LOT of hard work from start to finish but also a great way of getting a small piece of someone's story.

I gave the Cockburn interview to a wonderful writer named Darren Hughes who really loves Cockburn's work. Darren blogs over at Long Pauses. He did a great job. We can't really pay our writers much (if anything) so it helps to be able to give them subject matter that they love. Cockburn's people were really helpful in setting the interview up. It was an all around enjoyable experience.

One of my favorite lines from the Cockburn interview is when Darren uses a quote from Bruce's song "World of Wonders"  that talks of "a rainbow shining in a bead of spittle". That really helped me as I was pulling together content around Issue 14's theme of possible worlds and hope.

(Cue up musicto "Waiting for a Miracle" and "Closer to the Light" for a good Cockburn soundtrack to blog questions.)

JL: A few months after receiving my first issue of beyond, i laughed to pick up my tattered copy from beside the couch and note that i had clearly loved beyond to death.  i had not really considered before that it was possible to take in a magazine the same way i loved a  painting, a poem or a book.  what makes a magazine art to you?

Karen@Beyond: I want to thank you for thinking of this. It goes past the whole "Can't you just put it online?" question that is always asked these days. Too often, we think the point of things is information, a kind of mechanical content.

In strange times, people may need to use different words to breathe new meaning into something. And sometimes people have to live the meaning back into old words in order to make them breathe again.

'Magazine' is a word, an idea that the Beyond community of readers and contributors are trying to live new again. The magazine format is an amazing way to be collaborative and imaginative and engaging - all in an incredibly portable package. And creating objects, deliciously tactile objects that can get lost in the world - behind couches, in coffeeshops, left lingering in odd places - is an important part of the way art surprises and finds us.

I'm all for alternative art-making and media that is online but that also exists as something you can touch and really see. We need to look at what a magazine could be as opposed to what most magazines have become - a vehicle for commercial messages. I think that's why alternative print media takes a bit longer to get going. You have to have this initial conversation about how things could be and then present what you really are as opposed to what readers think you are.

JL: we live in a world that believes you should take every opportunity handed to you, that a steady flow of cash from corporate sponsors is a divine sign that you are on the right track.  i think that it's safe to say that beyond, as an ads-free independent magazine is working off  some different assumptions, true? how do you decide what makes it worthwhile to publish in an independent magazine?  what keeps you inspired when things get tough?

Karen@Beyond: I've thought about the "worthwhile" question a lot. This can be hard and it's a really slow process in the midst of a world that pumps out content and information and well, just tons of stuff. Why add another thing to the pile?

But there are so many things that would reduce us to these little one-dimensional nouns. Insert career/religion/relationship/etc. here. The most prevalent noun is probably "consumer" now. We each can stand in our own little places and allow a more colorful, complex and ultimately beautiful picture of humanity to come through. This is what makes anything we do worthwhile, paying attention to what is in front of us and inviting others to join us along the way.

I continue to be inspired by people who take the time to make objects of beauty, like the glass studio and the illustrators featured in Issue 14. I'm inspired by those who put their minds and their efforts toward seeing the world not only as it is but what it could be. I'm inspired by those who take their ordinary and their small and their everyday and find the beauty in it without denying the sadness or suffering that comes to humans. If you stop and really look away from the more obvious sources of "information", you can see people doing amazing things for one another. I forget that sometimes.

(Run outside and turn on the sprinkler making both birds and tulips happy. Have another sip of tea.)